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𝐖𝐡𝐲 𝐆𝐫𝐞𝐚𝐭 𝐂𝐨𝐦𝐩𝐚𝐧𝐢𝐞𝐬 𝐀𝐫𝐞 𝐁𝐮𝐢𝐥𝐭 𝐋𝐢𝐤𝐞 𝐒𝐩𝐨𝐫𝐭𝐬 𝐓𝐞𝐚𝐦𝐬 - 𝐍𝐨𝐭 𝐅𝐚𝐦𝐢𝐥𝐢𝐞𝐬 (𝑨𝒏𝒅 𝒘𝒉𝒚 𝒆𝒙𝒑𝒆𝒓𝒊𝒆𝒏𝒄𝒆𝒅 𝒆𝒙𝒆𝒄𝒖𝒕𝒊𝒗𝒆𝒔 𝒕𝒉𝒓𝒊𝒗𝒆 𝒊𝒏 𝒕𝒉𝒊𝒔)
“My co-workers are just like family!” It’s a phrase we’ve all heard. It sounds warm, loyal, even noble. And it reflects how deeply...
Maria Trysla
Aug 282 min read


𝐁𝐫𝐚𝐧𝐝 2030: 𝐖𝐡𝐞𝐧 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬 𝐁𝐞𝐜𝐨𝐦𝐞 𝐘𝐨𝐮𝐫 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐃𝐞𝐩𝐚𝐫𝐭𝐦𝐞𝐧𝐭
By 2030, the most powerful brands will be built in living rooms, Slack channels, LinkedIn groups, and coffee shop meetups by your...
Maria Trysla
Aug 282 min read


𝐂𝐫𝐢𝐬𝐢𝐬 𝐚𝐬 𝐂𝐚𝐭𝐚𝐥𝐲𝐬𝐭: 𝐇𝐨𝐰 𝐌𝐚𝐫𝐤𝐞𝐭 𝐃𝐨𝐰𝐧𝐭𝐮𝐫𝐧𝐬 𝐂𝐫𝐞𝐚𝐭𝐞 𝐔𝐧𝐞𝐱𝐩𝐞𝐜𝐭𝐞𝐝 𝐕𝐚𝐥𝐮𝐞 𝐂𝐫𝐞𝐚𝐭𝐢𝐨𝐧 𝐎𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐢𝐞𝐬
Let's face it. Economic downturns test companies but they also reveal what’s worth scaling. When the market is hot, revenue hides a lot:...
Maria Trysla
May 231 min read


𝗥𝗲𝘃𝗲𝗻𝘂𝗲 𝗔𝗿𝗰𝗵𝗶𝘁𝗲𝗰𝘁𝘂𝗿𝗲: 𝗧𝗵𝗲 𝗕𝗹𝘂𝗲𝗽𝗿𝗶𝗻𝘁 𝗳𝗼𝗿 𝗣𝗿𝗲𝗱𝗶𝗰𝘁𝗮𝗯𝗹𝗲, 𝗦𝗰𝗮𝗹𝗮𝗯𝗹𝗲 𝗩𝗮𝗹𝘂𝗲 𝗖𝗿𝗲𝗮𝘁𝗶𝗼𝗻
Imagine a world where your Marketing, Sales, and Customer Success teams operate not as disconnected departments, but as one synchronized,...
Maria Trysla
May 232 min read


𝐈𝐬 𝐘𝐨𝐮𝐫 𝐆𝐫𝐨𝐰𝐭𝐡 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐂𝐫𝐞𝐚𝐭𝐢𝐧𝐠 𝐑𝐞𝐯𝐞𝐧𝐮𝐞 𝐨𝐫 𝐑𝐞𝐚𝐥 𝐄𝐧𝐭𝐞𝐫𝐩𝐫𝐢𝐬𝐞 𝐕𝐚𝐥𝐮𝐞?
In today’s market, it's easy to celebrate revenue milestones like $10M ARR, 40% YOY growth, and record-breaking new logos. But here's the...
Maria Trysla
May 232 min read
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